Category: Public Relations

Public Relations, Community Outreach, Chicago

Pro- Tip Common Mistake in Self -Promotion

Posted on by THOR in Bridge Building, Public Relations

Thinking your name matters.

All too often signage, postcards & press releases speak of a REALLY great event! And, goes on to name who is behind its awesomeness.

The problem with that is a severe lack of description.

Why? Is Carly Evans worth seeing in person?

If you are new to a subject with interest simply seeing a persons name does not provide enough information to formulate a decision.

How about this:
Show on Saturday! Mimes. Jugglers. Slackers & Fire Spinners!
Carly Evans will charm your pants off as its Conductor.

So many are taking the reigns into their own hands these days. Entrepreneurs.

Ego is an obvious pitfall when all I read are names. No media outlet will accept it.

And, it doesn’t do the job of wrangling in potential prospects.

In conclusion, use adjectives.
Know that what you are doing is much greater in enticing audiences than you are.

Going with the flow

Posted on by THOR in Bridge Building, Public Relations

Welcome, to Monday!

This morning I relinquished myself from a small business incubation project. Focused on produce.

The project made me question my skills & ability to do “start-up.” Forcing me to think badly about all of the work I’ve put in over the last five years of my professional development.

My ultimate conclusion is that this particular project simply isn’t for me.

So, ladies, gentleman & potential employers everywhere! Who needs a go-getter , project manager with a firm background in people?

: ) ( :

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